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India · Basel

Our story

Charismagica was born out of a very personal spiritual journey and a deep longing to bring more magic into our world.

The place of 1001 stories

Where it all begins

India combines contrasts like no other country: the rough beauty and strength of nomadic women in the desert, the elegance of colourful saris and alluring incense that captures your senses – the sound of bells and ancient instruments mixing with chants and mantras.

Diversity and uniqueness combined with a sense of holiness: all of these magical stories are woven into the design, texture and shape of the Charismagica collections.

Fabrics drying in the Indian desert
Jasmin in a green hooded coat
The whisper of my heart

Jasmin

Charismagica is my way of reflecting the love and beauty I perceive inside and outside of me – an expression of my admiration for the miracle of life.

I find joy and peace in giving my reflections a shape in the form of magical and playful artwork – handmade inspirational jewellery, limited editions of clothing and a collection of hand-picked accessories. 1001 stories to wear… made for you!

Jasmin

Impressions

1001 hands

Take a moment to be aware that each piece is the sum of 1001 stories – dreams and destinies – and of the many hands that helped create the very magical piece you are going to choose.

Every garment is made together with selected family workshops in India – on fair terms and with people we know in person.

Film

Charismagica – 1001 stories to wear

Playing the video connects to YouTube.

Charismagica

Come by and experience it yourself